Myriad Genetics, Inc.

  • Marketing Specialist

    Location US-UT-Salt Lake City
    Posted Date 2 months ago(7/12/2019 7:19 AM)
    Job ID
    2019-8062
    Name
    Myriad Autoimmune
  • Overview

    Myriad Autoimmune seeks an experienced Marketing Manager (Digital) to function as a key member of the marketing team.  The ideal candidate would come to understand the key product and therapeutic area information and drive content development for digital marketing campaigns.  Plan and manage directly or via agency the web, SEO/SEM, marketing databases, email, social media, and display advertising campaigns for patient and health care provider initiatives.  Maintain our social media presence.  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).  Identify trends and insights, and optimize spend and performance based on the insights.  Utilize strong analytical ability to evaluate customer engagement and experience across multiple channels and customer touch points.  Develop and optimize user funnels. Brainstorm new and creative growth strategies. Plan, execute, and measure conversion rates.  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Collaborate with and manage vendor partners.  A portion of the product managers’ role may require some support of the patient marketing effort beyond digital.  Develop a collaborative relationship with various departments including Sales, National Rheumatology Science Liaisons (NRSLs), Medical Affairs, and. The Associate Product Manager will report directly to the Director, Product Marketing. This position requires up to 10% travel annually. 

    Responsibilities

    Key Responsibilities:

    • Content development
    • Manage SEO / SEM and vendor(s)
    • Develop, maintain and grow social media presence
    • Develop a solid process to measure ROI
    • Play a role in patient marketing efforts

    Qualifications

    • BA/BS required
    • 1+ year General marketing experience
    • 2+ years experience in digital marketing
    • Experience marketing or selling to physicians required
    • Strong communication skills (verbal and written)
    • High initiative and self-starter attitude
    • Ability to juggle multiple priorities simultaneously
    • Ability to operate in a fast-paced environment
    • Excellent teamwork skills
    • Adaptable and flexible to a growing company
    • Comfortable handling uncertainty

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; talk; or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop; kneel; or crouch The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception.

    About Our Company

    Myriad Autoimmune, a wholly owned subsidiary of Myriad Genetics, Inc., is a fast-growing organization offering a dynamic and exciting work environment. We are focused on serving the rheumatology community.  Each of us at Myriad Autoimmune is excited by being at the forefront of the precision medicine revolution. We specifically focus in the fields of autoimmune and inflammatory disease in an ongoing effort to bring knowledge-based empowerment to patients, cost management solutions to payers, and objective decision-making tools to healthcare providers. Today, we are working on expanding the utility of Vectra® DA to become the ultimate objective tool to support treatment decisions for patients with Rheumatoid Arthritis.

     

    Myriad Autoimmune is an equal opportunity employer and as such, affirms in policy and practice to recruit, hire, train and promote, in all job classifications without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, disability status or status as a protected veteran.

     

    Reasonable accommodation will be provided for qualified individuals with disabilities and disabled veterans in job application procedures. We believe that diversity lends a regional, national, and global advantage to the clients we serve. Our workforce consists of dynamic individuals, with a range of backgrounds, talents, and skills.

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