Myriad Genetics, Inc.

  • Digital Marketing Specialist

    Location US-UT-Salt Lake City
    Posted Date 1 week ago(1 week ago)
    Job ID
    2018-7313
    Location Details
    Salt Lake
    Name
    Myriad Genetics Laboratories
  • Overview

    This person will be working on patient facing marketing efforts with multiple business units, creating strategic plans and owning all aspects of digital marketing.

    Responsibilities

    Primary responsibilities include managing high-impact online marketing that generates leads and new customers, from channels such as search engine marketing, website, email, social media, paid media, and other sources.

    This person would ideally enjoy developing new marketing ideas, optimizing existing projects and campaigns while managing every step to completion, all with an end goal of maximizing revenue potential.

    Social Media:

    • Working directly with page managers and team leads to maintain a strong social media presence for clients
    • Moderating a variety of social media platforms including Facebook, Twitter, YouTube, Pinterest, Google+
    • Collaborating with page manager to create, maintain and update editorial calendars
    • Writing copy appropriate in line with social media best practices
    • Having a firm knowledge of a brand’s voice and tone and the ability communicate it effectively
    • Having a clear understanding of current practices and upcoming trends in social media

    Email Marketing:

    • Help develop and implement email strategy
    • Conduct extensive A/B testing including delivery timing, subject lines, creative layout, CTA placement, etc. to develop best practices and maximize engagement
    • Collaborating with key stakeholders to ensure content is up to date and relevant
    • Familiarity with Hubspot or other similar ESPs
    • Be knowledgeable and compliant with CANSPAM laws
    • Be able to analyze and communicate email impact and metrics (including open rate, click rate, click thru, revenue, etc.)
    • Manage list segmentation strategy

    Web Content and Analytics:

    • Develop new content for various websites to drive domain authority and customer experience
    • Perform various research initiatives for pilot programs
    • Develop web analytics strategy, select tools, develop processes and methodologies to support a data driven culture within Marketing
    • Establish and track KPIs for overall site performance, develop dashboards and reports
    • Link on-line activities of key user segments with offline sales and redemption behaviors to assess the incremental value of web properties
    • Conduct A/B and other test plans, analyze results and recommend actions
    • Drive search engine optimization efforts of long term strategy to maximize results

    Qualifications

    • Bachelor’s degree in Marketing, Business or Communications
    • 2-3 years of digital marketing experience preferred
    • General html knowledge preferred
    • Solid understanding of fundamental concepts, efficacy measurements and tools of SEO strategy
    • Solid understanding of web reporting platforms (Google Analytics, Hubspot)
    • Solid understanding of web analytics including measurement, testing and benchmarking

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; talk; or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop; kneel; or crouch The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception.

    About Our Company

    Myriad Genetics Inc., is a leading personalized medicine company dedicated to being a trusted advisor transforming patient lives worldwide with pioneering molecular diagnostics.  Myriad discovers and commercializes molecular diagnostic tests that: determine the risk of developing disease, accurately diagnose disease, assess the risk of disease progression, and guide treatment decisions across six major medical specialties where molecular diagnostics can significantly improve patient care and lower healthcare costs.  Myriad is focused on three strategic imperatives:  maintaining leadership in an expanding hereditary cancer market, diversifying its product portfolio through the introduction of new products and increasing the revenue contribution from international markets.  For more information on how Myriad is making a difference, please visit the Company's website: www.myriad.com.

     

    Myriad is an equal opportunity employer and as such, affirms in policy and practice to recruit, hire, train and promote, in all job classifications without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, disability status or status as a protected veteran.

     

    Reasonable accommodation will be provided for qualified individuals with disabilities and disabled veterans in job application procedures. We believe that diversity lends a regional, national, and global advantage to the clients we serve. Our workforce consists of dynamic individuals, with a range of backgrounds, talents, and skills.

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